Primus Equipment – Climbing

CLIMBING DIRECTOR & CINEMATOGRAPHER

Director: Alexander Rydén
Director of Photography: Alexander Rydén
Client: Primus Equipment

For this Primus Equipment climbing production in Bohuslän, Sweden, I worked as both Director and Director of Photography. My background in climbing shaped how I approached the cinematography — from choosing camera positions and moving through the terrain to understanding the climbers’ movement and where the action would develop.

The project combined climbing cinematography with outdoor lifestyle imagery, creating a natural visual connection between the athletes, the granite landscape and the Primus brand.